VESTED INTEREST: Mad Men
We watched a video about part of the episode of Mad Men "Smoking Pitch" in which they are promoting, creating advertising on cigarettes. In this episode the business man are debating on advertising ideas so as to rise cigar's sales at the time when it was being judged to be the a lung cancer causing. Along the episode we can identify some vested interests; the organization has something to gain from promoting and defending a particular point of view, which lead them to lie, select certain evidence and ignore other as well as distorting the evidence so as to benefit themselves. In the case of the video the cigar company is hiding the evidence which proves that their cigar affects the health of the people. There are two ideas for advertising presented. The first one, Peter's idea, suggested to create advertising which confirms that their cigars cause cancer but in a way in which it sounded less harmful, he argued to compare with cars, which are dangerous as wel